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Instead of seeing technology as a barrier to genuine connection, we advocate using it to enhance in-person interactions.

Itโ€™s common to spend hours on your phone connecting with people who are somewhere else while disconnecting from those right beside you. But what if you used your phone to connect with those in your space?

IRL reimagines the role of technology with the goal of bringing people in the same space together. A lot of tech aims to build better relationships by decreasing the quantity of screen time. Our mission is to do it by improving the quality of screen time instead.

We encourage tech designers to develop technology that supports rich and impactful in-person interactions. Because technology has the power to create incredible experiencesโ€”in real life.

Friends, parents, kids, and even furry friends love our augmented reality experiences on Snapchat. Want more to play?

Learn more in our paper.

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Let's play together in AR

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Freeze your friends

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Battle on Snapchat
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Save cows on the moooon

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Get em' on Snapchat
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A pawsome time with your pup

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Fetch on Snapchat
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Move your head to stay ahead

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Faceoff on Snapchat
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Let your feet do the acting

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Dive in on Snapchat
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Summon spirits to predict your future

Get Set Up
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Grow a garden with meditation

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Relax on Snapchat
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Imagine while cloud gazing

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Gaze on Snapchat
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Make a compurrsition with your cat

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Compose on Snapchat

Help your pup raise a pet

Scan Snapcode with Snapchat to play!

1. Open Snapchat and point your camera at the Snapcode.

2. Press and hold the Snapcode on your screen to scan it ๐Ÿ‘†

Play on Snapchat

Research