Instead of seeing technology as a barrier to genuine connection, we advocate using it to enhance in-person interactions.
It’s common to spend hours on your phone connecting with people who are somewhere else while disconnecting from those right beside you. But what if you used your phone to connect with those in your space?
IRL reimagines the role of technology with the goal of bringing people in the same space together. A lot of tech aims to build better relationships by decreasing the quantity of screen time. Our mission is to do it by improving the quality of screen time instead.
We encourage tech designers to develop technology that supports rich and impactful in-person interactions. Because technology has the power to create incredible experiences—in real life.
Friends, parents, kids, and even furry friends love our augmented reality experiences on Snapchat. Want more to play?
